Go-to-Market Launch template
Positioning, pricing, enablement and launch communications on one plan, with a launch campaign and a sales readiness gate.
Product marketing managers and GTM leads.
- 7 views
- 17 fields
- 7 groups
- 16 sample tasks
- 3 milestones
- 20 dependencies
- 6 dashboard widgets
- 8 workflow statuses
- 2 automations
Timeline · Gantt view · opens first
What's included
A go-to-market plan for a new offering: positioning and messaging first, then pricing and packaging, then the collateral, sales enablement and partner communications that depend on them, converging on a launch campaign and a sales readiness milestone. Marketing, Product, Sales and Customer Success each own an area, so the Dependencies view shows who waits on whom, and the launch date answers to every one of them.
Views
- Timeline (Gantt)
- Overview (Dashboard)
- Plan (Table)
- Board
- Content
- Approvals
- Dependencies
Task fields
- Status
- Timeline
- Owner
- Progress
- Impact
- Dependencies
- Est. effort
- Planned cost
- Actual cost
- Area
- Campaign
- Channelcustom
- Content typecustom
- Approvalcustom
- Audiencecustom
- Asset linkcustom
- Segmentcustom
Groups & campaigns
- Positioning
- Pricing & Packaging
- Campaigns
- Content
- Enablement
- Customer Readiness
- Launch
Dashboard
- Campaign KPIs
- Impact detected
- Upcoming work
- Cross-area dependencies
- Budget by channel
- Workload
Automation
- Notify when a task becomes overdue
- Notify when a task is completed
8 statuses that match the work
Statuses are the board's columns and the filters everywhere else. The one marked complete counts a task as done; edit the list any time.
- Brief
- Planning
- Production
- Review
- Approved
- Scheduled
- Live
- Complete
20 links, so a slip shows up where it lands
The longest chain in the template. Every link is real: the Gantt draws it, the Impact view scores it, and the simulator moves everything downstream when you delay a task.
- Market and competitor analysisPositioning · feeds 2 tasks
- Positioning and messaging frameworkPositioning · feeds 2 tasks
- Positioning and pricing approvedPricing & Packaging · feeds 4 tasks
- Website and product pagesContent
- Paid launch campaign setupCampaigns
- LaunchLaunch
- Launch retrospective and 30-day metricsLaunch
Delay Market and competitor analysis and Depentra shows the 14 downstream tasks it reaches, the milestones that move, and by how many days, before anyone accepts the slip.
Overview: 6 widgets chosen for this work
Not the same dashboard for every template. This one opens with:
Often used alongside Go-to-Market Launch
Use the Go-to-Market Launch template
Create your account and this template is already selected on the Create project page. Pick a start date, name the project, and the 7 views are ready. Available on Standard and above.